Driving traffic to your website and gaining higher search engine rank positions can be done in several ways and each are important as an overall strategy, however in this article I am going to focus on one main way which is link building. In specific when planning a link building strategy it is of the utmost importance to realise that not any old links pointing to your site are advantageous. In fact some links to your site can have the complete opposite effect and be detrimental to the performance of your websites rankings. Let’s discuss how to get quality one way links without any cost.